The 2013 DCL Learning Series announcement introduced “DITA: The Xerox Enterprise Approach.” Jeff Engle of Xerox Global Services would explain DITA’s move from technical publications into HR and learning.
Beyond a departmental implementation
The webinar announcement set out to explore the “good, bad, and ugly” of introducing DITA first within a department and then more widely across an organization. It described improved documentation quality, faster time to market and localization savings as motivations for structured technical publications.
The central question was broader: could the experience gained in technical publications also support content management in HR and learning? Engle was due to discuss how Xerox carried lessons between those areas.
Technical publications reuse
The announcement attributed this content-reuse figure to Xerox’s technical publications experience, alongside reduced development time.
HR content reuse
The announcement used this figure for the DITA-based HR content management system discussed in the webinar.
Editorial context · October 2026
What “enterprise reuse” asks of a team
Moving a content approach between departments introduces questions about ownership and meaning. A shared topic needs a responsible owner, an agreed review process and a clear explanation of where it can be reused. A term or instruction that works in technical publications may need different framing for an employee or learner.
Start with a useful shared item
Choose a real policy, definition or procedure that appears in more than one place. Identify which parts must remain consistent and which belong to a particular audience.
Define the measurement first
Distinguish reuse occurrences from the proportion of content reused. Record how the calculation handles repeated use, multiple outputs and the effort needed to maintain variations.
This page preserves the webinar announcement and its historical claims. The old registration invitation is no longer an active call to attend, and a recording has not been verified.
Original media contact · 2013
Nenad Furtula, VP Sales and Marketing, Bluestream Database Software Corp.
Tel: +34 634 571 862
nenadf@bluestream.com
These details are preserved from the announcement and may have changed.