Bluestream’s CMS/DITA North America announcement put a small documentation team in the spotlight in 2016. The announced Cybex presentation covered DITA adoption while supporting more products and a growing global market.
CMS/DITA North America: the presentation
Bluestream announced that XDocs would feature in “DITA Success: Small team quickly delivers on all DITA benefits,” presented by Bob Garber and Judy Weinzetl of Cybex, with Brian Trombley of Data Conversion Laboratory (DCL).
The original announcement described a documentation group facing a growing product line and an expanding international market. Its existing production process was approaching operational and cost limits. XDocs formed part of the solution Cybex implemented in response.
The team
A small documentation group with limited capacity.
The pressure
More products and an increasing global market.
The response
A DITA implementation that included XDocs.
Bluestream at the event
Bluestream also announced that it would exhibit at the conference, organized by the Center for Information-Development Management. The event brought together people working with international standards, structured content, content reuse and delivery in multiple media. Bluestream described itself as a longtime supporter of the conference.
Editorial context · October 2026
Read the case as a set of implementation questions
For a small team, the central question is how its content process handles more products, languages and output requirements. The announcement identifies the pressures and the organizations involved. However, it does not publish the project’s staffing plan, migration schedule or measured savings.
- Reuse: First, identify which instructions can remain common across product models and which need a controlled variation.
- Conversion: Next, assess which source content needs restructuring before the team can manage it effectively.
- Delivery: Finally, decide what the team must maintain as the product and language portfolio grows.
Together, these checks provide a practical way to examine the historical presentation’s theme. However, the title alone does not establish measured performance. Nor does this page establish the availability of presentation slides or a recording.
Company information and contacts from the original announcement
Historical company information, lightly edited for readability. Descriptions, roles, addresses and contact details reflect the original announcement and may have changed.
About Data Conversion Laboratory, Inc. (DCL)
DCL (www.dclab.com) is a leader in helping organizations grow the value of their content assets investment. With digitization and content management expertise across multiple industries including publishing, life sciences, government, manufacturing, technology and professional organizations, DCL uses its advanced technology and U.S.-based project management teams to help solve the most complex conversion challenges securely, accurately and on time. Founded in 1981, DCL was named one of EContent’s Top 100 Companies in the Digital Content Industry for four straight years.
About Cybex
Cybex International, Inc. (http://www.cybexintl.com) is a leading manufacturer of premium exercise equipment primarily for commercial use. The Cybex product line includes a full range of both strength training and cardio training machines sold worldwide under the Cybex brand.
About Bluestream
Bluestream’s flagship product is the XDocs Component Content Management System (CCMS), a standards-compliant single-sourcing solution that enables technical communicators to create, manage, and store large volumes of both XML and non-XML content. XDocs enables organizations of all sizes to realize the benefits of DITA at a lower cost than the competition while providing a comparable or better quality system—thus offering unparalleled value.
Customers range from Fortune 100 organizations seeking complex cross-departmental DITA solutions to small businesses with single-author documentation teams.
The company has been in business since 1997. Its customers span many verticals, including software, oil and gas, health care, military, manufacturing, and finance.
Bluestream Media Contact
Nenad Furtula, VP Sales and Marketing
nenadf@bluestream.com
Bluestream Database Software Corp.
200 – 1168 Hamilton Street, Vancouver, Canada
Tel: +1.604.669.4469